Goebel Media Group - Web Design and Multimedia Services

Search Engine Optimization Explained

Search Engine Optimization, or SEO, is the process of optimizing your website to increase the amount of traffic coming to your site from search engines such as Google, Yahoo and MSN. SEO is done through a series of 'best practices' and must be maintained continually as the search engines change the way they rank websites.

Our process starts with an analysis of your site. We identify SEO problems and make modifications to increase the quality of content, usability and visibility of your site. After we have improved the content and usability of your website, we submit your site to some of the best directories on the web. We do this for two reasons: inbound links to your website will increase the ranking of your site, and people using these directories go to your site if they have a need for your product or service. The third step in our search engine optimization process involves pay per click (PPC) campaigns. Although PPC is not technically SEO, it is a great way to get noticed right away. Most of our clients using pay per click get results from putting in a little more than a dollar a day.

Keep in mind that no one can guarantee search engine rankings. Our process is based on industry best practices. We increase the quality of your website to make it more relevant to internet users and therefore search engines too.